GUIDES ON AI SEARCH.

AI SEO (GEO / LLM SEO) is optimising your brand to be found, trusted, and cited by AI tools like ChatGPT, Perplexity, and Gemini. Here's how it differs from traditional SEO and what goes into it.

What generative engine optimization (GEO) is, how it differs from SEO, the techniques with research behind them, and a 90-day roadmap.

The six AI search visibility KPIs worth reporting, from visibility and share of voice through to revenue, with a worked example that stands up to a CFO.

The AI visibility metrics that actually matter: mention rate, share of voice, sentiment, and citation rate. What each one measures, what good looks like, and how to start tracking them without guessing.

AI visibility is whether ChatGPT, Gemini, and Perplexity name your brand when buyers ask for recommendations. What it means, why it suddenly matters, and how it's measured.

A detailed, researched review of the 9 real AI visibility and brand-tracking tools on the market in 2026, what each costs, what each is actually built for, and how to pick one.

Google AI Mode passed 1 billion monthly users about a year after launch. How Query Fan-Out actually works, what the adoption data shows, and how to check whether your brand shows up in it.

AI Overviews now appear on roughly half of all Google searches. What the coverage and click-through data actually show in 2026, and how to check whether your brand is cited.

How to track brand mentions in Gemini: a fixed prompt list, controlled runs, and the four metrics that turn AI answers into a real visibility score.

One monthly workflow to track whether ChatGPT, Gemini, Perplexity, AI Mode, and AI Overviews all name your brand, instead of checking each one separately.